I’m Jennifer Wiese, and I started BeeFree six years ago as a passion project rooted in both love and purpose—to help my son navigate autism while enjoying delicious, healthy snacks that fit a gluten-free and paleo lifestyle.
BeeFree was born in the Midwest and is proudly headquartered in Noblesville, Indiana. In our early years, nearly all of our partnerships were with Midwest grocers and specialty stores. Shoppers across Indiana, Illinois, Ohio, and neighboring states quickly embraced our products. Today, our reach continues to grow, with BeeFree products now available across the US.
What began as a small, local mission has grown into something much bigger—and we’re just getting started.
It soon became clear that our vision extended far beyond the Midwest. While BeeFree became a regional favorite, retailers on both the East and West Coasts began to recognize what Midwest customers already knew—Warrior Mix is a healthy, guilt-free snack, whether you follow a gluten-free or paleo lifestyle or simply want something you can feel good about eating.
Today, we partner with grocers and local co-ops on both coasts and are proud to be stocked in major markets including Jacksonville, Charleston, San Jose, Seattle, and Portland. And we’re just getting started. Our goal is to become a trusted household name for healthy eating—whether you’re shopping in New York City, Los Angeles, or anywhere in between.
Yet even as we grow nationally, we remain deeply rooted in the Midwest—expanding into towns like Kirksville, Missouri, and Chariton, Iowa. In these communities, people aren’t chasing trends; they simply want food that tastes good and is good for them. That mindset has always been at the heart of BeeFree.
Our mission is to enhance lives through the snacks we bake—both for the customers who enjoy them and for the individuals with autism who find meaningful, purpose-driven employment at our bakery.
If you’re a retailer interested in partnering with our growing company, we’d love to connect. I’d be thrilled to talk with you about bringing BeeFree products to your store.
Peace, ♥ and paleo,
Jennifer Wiese
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